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Ux and Usability In the previous article, I introduced the concept of User Experience. UX and usability are not the same thing. In the next paragraphs, you will understand why. Peter Morville‘s “UX honeycomb” graphic, shows that a product or service takes on value if it is: Useful: Is it useful? Does it meet the real needs of users? Is search the right solution? Will it help our users achieve their goals? And, given the state of technology, should we revisit our goals? Can search be more? Usable: Does the product have good usability? Is it easy to use with maximum efficiency and minimal error?Read More →

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User Experience In the 90s, the American psychologist and engineer Donald Norman, one of the most famous researchers, expresses the definition of User Experience. For him, “User experience encompasses all aspects of the end-users interaction with the company, its services, and its products“. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next come simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want or providing checklist features. In order to achieve a high-qualityRead More →