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Ux and Usability In the previous article, I introduced the concept of User Experience. UX and usability are not the same thing. In the next paragraphs, you will understand why. Peter Morville‘s “UX honeycomb” graphic, shows that a product or service takes on value if it is: Useful: Is it useful? Does it meet the real needs of users? Is search the right solution? Will it help our users achieve their goals? And, given the state of technology, should we revisit our goals? Can search be more? Usable: Does the product have good usability? Is it easy to use with maximum efficiency and minimal error?Read More →

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As I wrote previously, Starbucks is a meeting place to order a good coffee, to talk with friends, but also to work with a laptop and even read a book. I thought it would be a great idea to create an anonymous survey, to find out what young people, tourists, students, but also couples and families think about Starbucks. I interviewed a sample of 20 people and these graphs show all the results obtained: Gender and age: How often you frequent Starbucks? Which category of drink do you order often? Which of these drinks do you prefer? Helpful and pleasant staff : vote from 1Read More →

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User Experience In the 90s, the American psychologist and engineer Donald Norman, one of the most famous researchers, expresses the definition of User Experience. For him, “User experience encompasses all aspects of the end-users interaction with the company, its services, and its products“. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next come simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want or providing checklist features. In order to achieve a high-qualityRead More →

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If I talk about Starbucks, what do you think? Do you remember any coffee? Or the famous paper cup with a green mermaid?  But Starbucks is more than a place to get a cup of coffee. It’s a place where people come together and share life’s moments. For this reason, in this article, I want to tell you about a great campaign launched by Starbucks in 2014.  This global campaign is called “Meet me at Starbucks”, and takes a documentary-style showing a day in the life at Starbucks, all over the world, through a short emotional video that involved 59 different stores in 28 countriesRead More →

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“Size? In a paper cup or in a mug?”  Every time when you order a drink in a Starbuck store you can hear these questions at till. Usually, we show three sizes: tall, medium, large. Then we have also the short size, perfect for a flat white or a cortado, and the smaller for your espresso.   Every customer can choose between a paper cup or mug, and a lot of people prefer to drink in a cup because it makes feel everyone very cool. I’m thinking of a man with a drink in his hands along the road or sitting in a park readingRead More →

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Starbucks drinks In every season, Starbucks drinks have their own tastes and colors. In this article, I will talk about some of the most popular drinks. Summer drinks When I started to work in Starbucks I had the opportunity to taste all summer drinks, the most popular are fresh, some are sweet like frappuccinos and others with a fruit base. I tried also some iced tea, and I can say that is very cool. In this post, I want to share with you the most request fruit drinks. If you have spent a summer day and want to drink a special cold drink, you canRead More →

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Coffee? Starbucks. Yes, because if you ask a tourist or Londoner where you can drink a coffee, Starbucks is certainly one of the most desired places. Hi! Is anyone ready to order?   Do you know that this is one of the most famous phrases used by baristas in every coffee shop to ask customers what type of drink they want to order?  Are you looking for a friendly place to meet and talk with your friends between coffee and frappuccino? Do you want to find a place with a familiar and comfortable atmosphere to read, study, or work with your laptop? Or do youRead More →