User Personas
User persona, in user-centered design and marketing, is a fictional character created to represent a user type that might use a site, brand, or product in a similar way.
Defining a person is important and useful for understanding the goals, desires, limits, and behavior of users. This can help companies, for example, on decisions about a service or product, such as the features, interactions, and visual design of a website or a web app. For a better analysis of the information, qualitative and quantitative searches are carried out.
Generally, character information is summarized from data collected from user interviews.
You can also get useful data from surveys. People prefer to answer anonymously because they feel comfortable expressing their opinion.
Two types of information can be obtained through these methods:
- Demographics (gender, age, geographic location)
- Psycho-ethnographic (behaviors, interests, goals, skills, needs, and fears)
Identifying personas helps you to better understand your potential customers. It allows you to create valuable content based on their needs, to manage communication more effectively, and to understand how the services you offer can satisfy their requests.
What questions need to be answered to correctly create a user persona?
- What is your name and how old are you?
- Where do you live, and with whom?
- What is your profession?
- What are your hobbies and interests? Your life goals and your most important values? Your expectations and preferences? Your fears and frustrations?
- What is your quote?
Each fictional character has its own characteristics and conveys desires, motivations, and attitudes that reflect a real person.
Link case study 3
To help you build your persona, I thought of creating an editable template for you, ideal for all your projects.
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