Case study 3 – Travel App concept

The development of the Travel App concept is based on a survey, created by me to identify the needs of tourists.

The survey was useful to collect data on traveler’s habits and preferences, to understand the difficulties encountered when planning a trip, and to understand which services are to be improved for them.

I collected information from a sample of 15 people, who answered the following questions:

  1. Gender and age
  2. What kind of trips are you interested in?
  3. Specifically, what kind of travel experience do you prefer?
  4. How do you prefer to book your trips?
  5. How much does the budget matter to you?
  6. What services would you like to find in a tourist booking app?
  7. Considering the current pandemic period, what kind of information would you like to keep up to date while booking your trip?
  8. Have you had any negative travel experiences?
  9. If you answered “Yes” to the previous question, what kind of difficulty did you find?
  10. At the end of the holiday, how often do you leave feedback for the services used?

Question 1.2


Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Only one person answered this question in the questionnaire, saying they found discrepancies between the catalog and the room when they saw it.

Question 10

User persona, what is and why it is important

If I don’t listen to people’s needs, why should they evaluate my project?.

Adopting a customer-centric approach, multiple advantages can be obtained, including the possibility of offering a product or service that matches people’s needs, and the opportunity to guarantee customers personalized services, making the customer journey better, more effective, and memorable. To know who could use the product created by me I built some personas. Defining the personas is important because they represent real identikits of ideal users.

In particular, my project concerns the realization of the prototype of a mobile app for tourists who love to travel and want to book a holiday online. For it I have created five personas, describing their goals, habits, interests, frustrations, and needs. For this project, all the photos of the faces were selected from the website thispersondoesnotexist, discovered during an online course, very useful for personal projects, where real people cannot be exposed.

Name:BarneyAge:32Work:Marketing consultant

Goals

  • Find an easy and intuitive mobile app to book a travel experience.
  • I am looking for suggestions of tourist destinations to relax with nature.

Frustrations

  • I tried to organize my trips but I had to consult different sites.
  • I can’t find experiences with my budget.

Bio

  • I am a marketing consultant and in the summer I like to go to quiet places, far from the city. I love walking, seeing the sea but also trekking in the mountains. I am looking for economic experiences, even daily and individual, to enjoy nature and do something different from the office routine.

Name:AmandaAge:34Work:Housewife

Goals

  • Find a way to book a suitable destination also for my sons.

  • Find an app that provides detailed information about all the services offered during the trip, especially about the equipped areas for children.

Frustrations

  • When I book my holiday I’m afraid it is boring for my sons.
  • I booked a tour online but I was not satisfied with the services offered.

Bio

  • I am a full-time mom and also a housewife, I really care about my sons, and when I can, I like to enjoy a nice vacation, with good entertainment for the whole family, especially for my children. I like quiet places, parks for picnics and I love to try new culinary experiences.

Name:AlexAge:25Work:Graduated in law

Goals

  • I want to book a trip with my colleagues to celebrate the completion of my university career.

  • I am looking for an easy, intuitive, and fast app to find a pleasant last-minute travel offer.

Frustrations

  • I studied intensely in the last period and I haven’t had time to plan my vacation.

Bio

  • During these years I focused on studying to achieve my goal. Now I would like to enjoy a nice vacation with my friends to relax without thoughts. I like attending events, having a drink with my friends in a quiet location, and discover new and unusual places.

Name:Emily and CyrusAge:28 and 32Work:Waitress and coder

Goals

  • We want to find a romantic city to spend a lovely weekend together.

  • We are looking for a local tour guide who speaks our language.

Frustrations

  • For other occasions, we tried to look for some tourist destinations but we didn’t find a comfortable hotel as described in the brochure, and traveling by bus was stressful.

Bio

  • We are a young couple and our working hours are different. It seems that our days are always the same, so we would like to break away from our habits for a while. We love to discover the culture and traditions of the place, we prefer to travel by plane and we love to take pictures.

Prototype

Travel app
travel app